Brand Identity
Aurora Labs
A kinetic brand identity and immersive web experience for a next-generation biotech startup.
340%Increase in demo requests
2.1MOrganic impressions
The challenge
Aurora Labs needed a digital presence that communicated scientific rigor without sacrificing warmth. Their previous site felt clinical and forgettable — the opposite of their culture.
Our approach
We built a kinetic identity system anchored in spectral gradients and fluid motion. Every interaction was designed to feel like discovery — mirroring the curiosity at the heart of their research.
The outcome
Within three months of launch, demo requests tripled and the brand was featured across three major design publications. Aurora’s team now uses the motion system we built across all touchpoints.
Deliverables
- Brand identity
- Design system
- Marketing website
- Motion guidelines